About Eat Wise LaB

Hi, I’m Marta Kucharczyk.

Welcome to my practice.

A little about me

I was born in Luban, a small town in Poland near the German and Czech borders, and was part of one of the last generations to grow up under real communism, where choice was scarce but freedom was found in the mountains on weekends.

At 18, I hitchhiked to France to pick grapes and encountered something quietly transformative: not just an abundance of cheeses (far more than I knew existed), but the realisation that choice itself could be vast, varied, and entirely my own. That sense of choice, and its pitfalls, has stayed with me ever since.

After studying Polish literature at Jagiellonian University and taking a few adventurous detours, I moved to Dublin, Ireland, and later (post–Celtic Tiger) to Edinburgh, Scotland. I spent over two decades building and co-leading an international travel company, Cashel Travel, with my fellow director and now husband. It was a remarkable education in resilience, decision-making, and staying calm through chaos, from terrorist attacks and financial crises to COVID-19. In November 2025, the company entered a new chapter as it transitioned into an Employee Ownership Trust (EOT).

Lockdown gave me space to make a different kind of choice. I returned to study psychology and neuroscience at King’s College London, deepening my interest in behaviour, addiction, and how change actually happens. I went on to train in sugar addiction under Bitten Jonsson and qualified as a Certified Lifestyle Medicine Practitioner (BSLM), focusing on metabolism, nutrition, and behavioural health.

What fascinates me most is the brain’s plasticity, and the quiet possibility of change. Even within automatic patterns, there is a fleeting moment between impulse and awareness. In that space, there is choice. That is the space I work in.

I am now joining Food Addiction Solutions, a charity focused on food addiction education, and opening my practice in Hackney, London, supporting individuals with sugar and ultra-processed food dependency.

I love books, early morning swims (6:30, without fail), and post-swim showers with my mates at Hackney Lido.

My Qualifications


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Location

Hackney Podiatry & Health
64 Broadway Market
Hackney, London E8 4QJ


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